An interesting discontinuity that jumps out to me is that AR dropped 54%, but neighboring LA and MS dropped 0%. AR was in totality, but LA and MS were close.
Part of it is probably related to the distribution of population vs the path of totality. Similarly, VT dropped more than double what neighbor NY did, but VT's population is mostly in Burlington (totality) whereas NY's is in NYC (not totality and not so mobile).
But 54% to 0% seems too dramatic a difference for that to be the full explanation. Any insights? Maybe just inadequate data to calculate?