What does it have to do with devs? Those are business models devised by business people, some of them devs, some of them not.

The article mentions enshittification. BMW is offering heated seats on a monthly subscription [1]. If an average teams of devs was asked to implement that as a practical joke, they would certainly be able to do it. Some of them can't quite make the jump between that and the fact that companies do expect to make a profit out of it.

[1] https://edition.cnn.com/2022/07/14/business/bmw-subscription...