Ad-based business models have been a cancer on the user experience of software for far too long and it's gotten way too out of hand. Federal agencies have even come out and stated that use of adblockers is good security practice. The advertising industry serves primarily to manipulate consumer decision making and distort markets to prop up products and services that aren't able to stand on their own. We don't need it and it's destroying us.
Ad blockers are personal infosec
"Your contract with the network when you get the show is you're going to watch the spots."
Obtaining ad-supported service while blocking ads is theft of service. Do not expect such theft to go unpunished.
Is it theft of service to mute my TV and look away when I watch OTA television?
I will watch their ads, when they stop injecting malware through those ads.