I was first introduced to Marmite by way of Twiglets.
I love marmite, I loved twiglets. Then I was forced to go gluten-free. That ruled out both Marmite and Twiglets, also the default Vegemite.
I've yet to find gluten-free Twiglets, but thankfully there are gluten-free alts for Marmite and a GF Vegemite. As a Brit, Marmite takes the crown though.