From what I gather Spaceship is a new company which provides similar services to Namecheap, but is actually owned by Namecheap, ostensibly to get a fresh start without the organizational cruft and tech debt they've accrued. Why they made it a new brand rather than "Namecheap 2.0" I have no idea.
Namecheap a terrible name that sounds like a scam company.
It's worked out well enough for them given they've become the 2nd largest registrar, but yeah I suppose it won't hurt to play both sides by having a more premium sounding secondary brand.
“America Online” worked well enough to be the dominant residential ISP for a decade. Doesn’t mean it’s a good name for an enterprise product.
same with Porkbun. a bank employee, who was going through my card transactions, asked what Porkbun was. i love Porkbun, but they sound like and share the same number of characters as the pornography company.
I believe that is answered in the link:
"Someone else mentioned the issues and limitations with our current brand and we want to try and move beyond that and I think we're on the right track"
> "Someone else mentioned the issues and limitations with our current brand..."
This really just sounds like a veiled way of saying "our current brand has acquired a bad reputation and this is a way to get away from it".
I don’t know that you’re being fair. Their name is “namecheap”. It’s hard to lean in on anything premium when “cheap” is in your name.