I think it would be really hilarious if it was decided that since those were not human created they did not receive the benefit of copyright.

Nice movie business you have there... shame if something bad were to happen to it.

Nice code you have there, yes that employee can reuse it!

Honestly, I don't see anyway to keep AI generated content from being distributed (on a worldwide basis), but perhaps it can be used to level the playing field for new players rather than building higher barriers for the entrenched "leaders".