I go further than this. It's immoral to weaponize someone's evolved dopamine system against their own long-term interests. Whether that's fast food, alcohol, social media, loot boxes or gambling. It's fine to have products in these loose categories, but we've clearly gone overboard when people are fat and depressed because their evolved circuits have been so thoroughly hacked like moths to a flame. At some point we're no longer in the paradigm of voluntary consumer choice.