I wonder how much they paid Tom Brady to be their spokesperson. They decided to market their EVs by just having a celebrity act cool/funny. Not by, you know, telling the customer why it's a good value, or why to choose their vehicles/service, or any positive aspects of their business. No, their strategy was to just push out commercials where Tom Brady would do something stupid/funny like have a power cable plugged into him, to promote EVs. It's so baffling to me that that is the strategy of a multi-billion dollar corporation. It's also depressing to think that it probably does work on at least some portion of the population. But apparently not nearly enough.