I drove trucks a lot, split my time between city home with Mom and rural home in the middle of farms with Dad. Lots of backing up open hauling trailers (dirt, rocks, furniture, lumber, whatever) and boat trailers. Modern trucks are so much less usable than they were 25 years ago. They’re not just expensive, they’re impractical. Why would I pay more to get less?
It’s past time to reform the CAFE standards to incentivize smaller trucks and slowly phase out the 25% “chicken tax” on imported trucks to let domestic manufacturers compete on design and quality.
I’m also very uncomfortable driving around with the giant blind spot in front of the truck. This did not used to be a problem with my old pickup trucks. Now you need front cameras in addition to backup cameras just to not run over your own kids!?
New trucks have some wonderful features but I don’t think theres any reason that smaller trucks couldn't have these too. These include higher towing capacity than in the past, 360 birds eye cameras, trailer back-up computer aid, apple carplay / android auto, excellent crash protection for passengers. Of those, the only two that size can affect are crash protection and towing capacity. I think you could still get most of the performance with a smaller truck that is more usable for 90% of the population.