I think Redis Ltd. is vastly overestimating the value of their product. Redis is incredibly popular, but the vast majority of users are just looking for a simple in-memory key-value store for lightweight database use cases, caching, etc. I've used it in some way in just about all my projects for the past ~15 years.
The thing is, I don't care that it's Redis. I don't care about most of its features. I could have subbed in memcached or any number of other solutions. It would have been trivial and had no impact on my system.
I have no doubt that there are some power users who need advanced features of Redis, but I also have no doubt that Redict will be better, and that there will be companies who provide commercial support for it.
I'm just going to use Amazon ElastiCache for big projects, and continue not caring at all about what it is behind the scenes. And I'll s/redis/redict in my docker-compose.yml for small/personal projects, and that'll be the end of it.
I can't imagine a scenario where Redis Ltd. is relevant or profitable 10 years from now. Oracle can afford to lose money on MySQL forever, and treat it as a loss-leader for acquiring new Oracle DB customers or at least new MySQL service contracts. Redis Ltd. has one product and few people need support for it or care much about it vs. alternatives.
Edit: Or Valkey instead of Redict; either way, which exemplifies the degree to which I don't care.