It's the combination of brochure voice and usage of present tense that gave me that impression. If I was writing this description as a hominid, it would be past tense and in a neutral, third person voice.
If describing how an architecture works is "brochure voice" then I guess pretty much any technical deep dive is. Not sure how to avoid that.
Serious question now, would a company's brochure call out that their functional units are not pipelined? Because none of their original documentation did.