When I was a kid, to me no book was subjectively better than the Star Wars Expanded Universe (now "Legends") novels. I've never read anything from Toni Morrison but my life is richer for having been made to read outside the niche I chose for myself.

You can discount awards and the opinions of professionals but there is still value in being exposed to things you wouldn't have picked on your own during your formative years. Maybe most of it leaves you cold, but sometimes you find something you would not have picked that speaks to you. That's how I was introduced to my favorite author. You never know what will land a little differently than you would have expected. Sometimes the classics are classics for a reason.