AI doesn't suck any more than a socket wrench sucks in the hand of a bad mechanic. But ask a world class mechanic if they'd ever give up their socket wrench. Some businesses just aren't competent at taking advantage of new things, and competition is fierce. Just like the dot-com era, everyone wants a piece of this new pie, even less competent folks, and most will fail, but many will get rich. Plenty of businesses are already making gobs of income, with just some public model off civitai and a well crafted prompt, wrappered into a slick subscription website. Personally I find AI a godsend and have duct taped dozens of HTTP POST API calls with huge custom prompts to anthropic/openai/groq/etc all over my mac hotkeys and phone voice assistants (via Tasker tasks) etc. Anything that an LLM can do to make my life a little easier, I turn it into a HTTP request and tie it in to some automation.