* It doesn't reduce labor costs
* It doesn't reduce materials costs
* It doesn't seem to allow them to assemble faster
* It has significant challenges for quality (matching paint across body panels is very hard, for example)
The only thing it does seem to reduce is factory footprint, which doest seem to be a meaningful cost on a per unit basis (a single factory will build millions and millions of vehicles over the life of the factory).
So what does it do, and why is it better?