We're not going to compete on having the best model -- at least that's the plan. We'll wrap around open source models or whatever we can license. We will compete on having the best library of assets (characters, sets, sounds etc) for putting videos together. We like this plan because 1. most people don't like a blank canvas where they have to create everything from scratch, they'd rather be able to assemble things together 2. people like participating in trends, and they will be able to riff on a popular character super easily.