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This is an important problem. Just curious though - how do you plan on competing against OpenAI etc? Or will you guys just compete on developer experience and integrations, and wrap around popular OSS / OpenAI models?

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We're not going to compete on having the best model -- at least that's the plan. We'll wrap around open source models or whatever we can license. We will compete on having the best library of assets (characters, sets, sounds etc) for putting videos together. We like this plan because 1. most people don't like a blank canvas where they have to create everything from scratch, they'd rather be able to assemble things together 2. people like participating in trends, and they will be able to riff on a popular character super easily.

I see, I guess the Canva playbook could work here.

Yeah Canva is a cool inspiration of a huge library of very good assets.

This seems really wise. I often want to start with something that looks decent, and feed my content into it, as opposed to trying to develop everything from scratch.

Eventually, you should probably mention this on your website: a broad range of starter projects and high quality assets, etc.

Good call, we should highlight this

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