I can do both, but for a bootstrapped solo business, Kubernetes is overkill and overengineered. What I would really love is a multi-node podman infrastructure, where I can scale out without having to deal with k8s and its infernal circus of YAML, Helm, etcd, kustomize, certificate rotation, etc.
Recently I had to set up a zero-downtime system for my app, I spent a week seriously considering a move to k3s, but the entire kubernetes ecosystem of churn frustrated me so much I simply wrote a custom script based on Caddy, regular container health checks and container cloning. Easier to understand, 20 lines of code and I don't have to sell my soul to the k8s devil just yet.
Sadly, I don't think a startup can help make this better. I want a bonafide FOSS solution to this problem, not another tool to get handcuffed to. I seem to remember Red Hat where working on a prototype of a systemd-podman orchestration system to make it easy to deploy a single systemd unit into multiple hosts, but I am unable to remember what is it called any more.
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Also, I seem to be an outlier, judging from the rest of the comments, by running on dedicated servers. These days everybody is using one of the clouds and terribly afraid of managing servers. I think it's going to be hard to make DevOps better when everyone is in the "loving" Azure/AWS/GCP embrace: you're basically positioning as their competitor, as the cloud vendor itself is always trying to upsell its customers and reduce friction to as close to zero as possible.