I feel confident that it's Apple trying to appease its media partners. I think after Apple pulled the rug out from under the music industry, the film and television industry panicked. They were unwilling to make a deal where content was not chained down with a stake to the ground.

In my opinion, there are two kinds of people who work in Hollywood:

- People who make movies, who probably don't care if you pirate the movie much because the studio is going to screw them over in their pay anyway. These people want as many folks to see the movie in all its different ways as possible.

- People who run the studios, whose salaries, bonuses, etc, are all attached to investors, who want to see the film returns increase. These people want you to see the movie, but only you, only after you pay, for each viewing, in the time, place, and conditions they set.