The entire point of ad is to make you notice. As you said you "don't mind", this is not something ads would want. It's a raising bar as people are starting to learn to ignore ads more and more subconsiously.
It's a shame that magazines are mostly dead at this point. If you ever look at old computing magazines on the internet archive, it's like stepping into a rather wonderful alternate timeline before the web asteroid hit. (The irony of reading those magazines on the web is not lost on me.)