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Opera regularly sponsors YouTube videos, Firefox doesn’t. Marketing works.

It is a little weird how Mozilla doesn't advertise Firefox, isn't it? At least I've never seen them sponsoring anything, nor any ads. (50% of my browsing is without adblock, so I should have seen them if they exist. But maybe they do?)

Like 1M/yr spent on sponsoring 1000 videos by top tech youtubers is nothing when they have 600M/yr revenue and it would bring in a massive audience.

It's as if they're content with coasting and/or chasing even lower single digit market share?

That would go against their mission to spend time and money on everything but the one product that anyone cares about

As a loyal Firefox user, I hate the leadership at Mozilla for this.

Personally: If the product is excellent and already being used by people who are happy then you don’t really need to spend money on marketing, you need to keep focused on making an excellent product. In fact, marketing can take resources away from excellence.

If I ever see a FireFox marketing campaign on YouTube I will worry about them.

The best “marketing” they can do in my opinion is something they already do: MDN.

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