Economically, I can understand that people start to copy concepts and transfer good ideas into their homecountry. That´s nothing new - you can find that across human history and it was often connected to progress. Basically, copycats act like spice merchants in late centuries. They scout for some new spices and try to find out if they can match or create demand in other regions of the world.

However, what I really dislike is when people also start copy the look and feel of the innovator´s website. I think we should apply the same moral values to startup ideas as we do in science: That implies to create your own work, not to rephrase and to mention the original source. This piece might be missing in the system.