Why the emphasis on 'Year of Linux on the Desktop'?

We never hear about the term 'Year of Mercedes on the Highway'. You know why? It just doesn't matter. It only matters to us Mercedes drivers whether we're holding the steering wheel of a Mercedes, or a Ford, or a Toyota.

I don't care whether us Mercedes drivers are 10%, 1% or even 0.000001% of drivers on the highway. I just care that I'm one of them.

I've been living the 'Year of Linux on the Desktop' since 2001. And .... who cares? It just doesn't matter to anybody else but me.