Pay DO a pittance, make and tend a website, creating part of the internet you wish existed.
Work at ignoring more of the major sites on a daily basis.
Don’t look at the bar of success as being visitors and impressions, just do you. Share what you’re passionate about, tend that garden for its own awesomeness (and back it up;).
Build connections to others with shared interest, and who are also contributing to the Internet you wish existed.
The internet kind of sucks now because everything must be huge or die, if it doesn’t “hit” it’s considered a waste of time. That is not the Internet I was captivated by in the nineties.