Why should we waste any of our time doing that when they could just charge for minutes watched, like the gas/electric company. They're already tracking that data.
Instead of telling other people how to run their business, perhaps people should be putting their money where their mouth is and create the media and try selling it by the minute, and see how successful they are.
If streaming services did similar, you likely wouldn’t be that much better off
Plus, but not unsubscribing, you’re reinforcing their current business model.