> Modern goods are fractally complex: individuals can't be expected to become experts in all the disciplines required to judge the quality of a good

Indiviuals do not have to understand the fractals of complexity inherent in what it took to make a finished product to know if the finished product is good quality or not.

Let's just say for the sake of argument I do not understand 1/10th of what goes into HVAC systems, or what it takes to make them. I don't understand supply chain and part sourcing. I don't understand the engineering schematics that underpin the design of the control board that runs my given HVAC unit, therefore, have no expert knowledge of HVAC systems. But what I do know, as an end user / consumer is, if you sell me a Lennox, its most likely going to be a piece of shit, and therefore I do not want a Lennox HVAC system.