About attracting bozos... maybe we will. We think that instead of trying to weed out the bozos, let everyone in and see how well they perform. If a "bozo" can ship and gain traction with their product, then they aren't bozos are they? But if the bozos flake out, that's ok too. What will be left is the "elites".
Yeah, we're joking around with marketing on our site. We figure it's better than being ultra serious. But I'm sure there's a balance that we're going to need to eventually get to.