More seriously though, I respect the initiative, but I would love to hear why this particular vocabulary is employed (from the website and the company's website): [ "ninja", "ultra", "elite", "brotherhood", "sisterhood" ]. I don't believe you say that randomly and you want to appeal to a certain population with these words but don't you think you'll only attract bozos and pretentious people?
For your website ( given in the comments) please no violent transitions like that, it's really bad for slow computers like mine. If anything I would have think that ninjas love discretion...