The town has a much higher broadband adoption rate than the US as a whole despite being sparsely populated (under 100 people per square mile). It's also not a rich area with per-capita income under $32k. In the US, 71% of households have wired broadband, 89% in Massachusetts, and 93% in his town. So I'd say it's a pretty great success.
Since the article talks about South Carolina, I'll note that SC is the 7th lowest for households with broadband at 83% (that includes wired, wireless, and satellite). AL, WV, LA, AR, NM, MS round out the bottom 7 (MS being bottom). Massachusetts is the 9th highest with the top 8 being WA, CO, UT, CA, NJ, NH, OR, MD (WA highest).