I don't think it's true that "nobody is willing to pay". As the article points out large outfits like The Washington Post, and smaller ones like Politico and Talking Points Memo, and niche ones like Financial Times, get most of their revenue from subscribers, not ads. What is inarguable is that the old model of ripping off advertisers and misinforming readers is finally dead, but it has taken a long time for the operators of that model to internalize the reality. The death blow was dealt by Craigslist, so we've been waiting quite a while.

Personally, I refuse to listen to pleas to "support local news" coming from outlets that have been trying to destroy everything I value for decades. There may be 1 or 2 worthwhile journalists working at the LA Times, for example, but I will never ever give that organization even one dollar. Those journalists need to leave that paper as far as I am concerned.