it isn't the product, but the effect of viral. the effect of influencers is the thing to be looking at here. however, that's just the next evolution of marketing. to me, it is the ability to be influenced that should be studied and improved.
I'm curious about what you mean by "improved?"
For the record, I'm extremely cynical if that wasn't apparent. I've never bought anything from late night infomercials, and I see influencers below them on the scale of respectability. There are oh so many tales of the influencer that just wanted the checks even though they knew nothing of the product being peddled. Are they all that way? Maybe not, but it's not anything that I will ever be convinced is a net positive for society.
They all used Stanley mugs, usually the dark green one with a little detachable cup.
Such an uncanny valley for Stanley to suddenly the be the IT mom and influencer accessory, but it’s a well trodden path from work site to boutique (I think Carhartt, Suburban SUVs, many others I am sure).
Watching SNL, I have to ask: are they not leak proof? https://youtu.be/L2tUO2mp99Q?si=zVjGlxi-rcrMW2JC
We always just use Nalgene since you can’t lose the cap and they generally don’t leak but of course accept room temp water.
I don't like since prefer smaller water bottles, but I understand why some people would. I also don't get the viral popularity, but I understand why social promotion of something people want and is new can take off. It is turned into phenomenon that people want just cause its popular.