Take away enough dark patterns and you eventually kill Capitalism. :)
I’ll ignore the clustering and trust structures that form naturally, but those are long-term dark patterns as well.
It doesn't. Its supposed to come from your operating costs (cost of living + insurance costs). That is supposed to be where the prices come from, the problem is the insurance...if the cost of insurance approaches infinity due to infinite uncertainty, then "dark patterns" become "coping mechanisms". Not that I'm saying airline booking websites are in the moral right here, or anything - but someone thought they needed a raise, or to provide stock holders with a quarterly increase, because of rising cost(s) (or greed, but that's just another way insurance costs increase).
That isn’t the only way to set price.
Common methods are:
- Value-Based Pricing
- Cost-Plus Pricing (your example)
- Competitive Pricing
- Psychological Pricing
- Dynamic Pricing
- Bundle Pricing
- Promotional Pricing