Take away the dark patterns and incentive to eek every last dollar from the user and the entire web can be neal.fun.
I mean… try to turn off the adblocker for a bit. And don’t look at the address bar. Now this is hard: but pretend you can’t tell ads and clickbait apart from the content. Also, pretend you don’t know that websites are sandboxed and that they can helpfully warn you about “problems with your computer”. Now you’re somewhat close to the experience of an average user. This is the stage at which the dance between providers and consumers take place.
I’ll ignore the clustering and trust structures that form naturally, but those are long-term dark patterns as well.
It doesn't. Its supposed to come from your operating costs (cost of living + insurance costs). That is supposed to be where the prices come from, the problem is the insurance...if the cost of insurance approaches infinity due to infinite uncertainty, then "dark patterns" become "coping mechanisms". Not that I'm saying airline booking websites are in the moral right here, or anything - but someone thought they needed a raise, or to provide stock holders with a quarterly increase, because of rising cost(s) (or greed, but that's just another way insurance costs increase).
That isn’t the only way to set price.
Common methods are:
- Value-Based Pricing
- Cost-Plus Pricing (your example)
- Competitive Pricing
- Psychological Pricing
- Dynamic Pricing
- Bundle Pricing
- Promotional Pricing