Ben_bai said it pretty well. water is good but it can cause rust, pressure, freeze, leak, etc. sand avoids most of this. the big thing is that sand can be heated much much hotter and this helps make up for its shortcomings relative to water. they likely charge and discharge with air blowing thru stainless steel network of pipes thru the sand. this would require special tuning. as someone else mentioned, the thing with water is that the temp is uniform everywhere because water transfers heat within its volume easily. sand doesn’t, so you need pipes spaced out right. i’ve wondered about insulation but, i think you can step it out with refractory bricks first then a mineral insulation, then something like perlite or fiberglass. the hot air would interface with heat exchanger to transfer the heat to whichever fluid that would go on to heat the home/s. since the sand can be heated to 1700F or more, a kiln or quartz heating element that can exceed this temp is needed. last, a thermally isolated heat temp tolerance fan would be required. i guess a slew of sensors in the sand and at the exchanger unit and output, i can imagine wanting sensors everywhere for tuning sake.