A point I've been making for several years is that the pandemic changed everything. Academic jobs are no longer viewed as having the special status they had even 10 years ago.
How do universities compete? They can't, but they don't need to right now, because they've got a large existing stock of employees that have heavily invested themselves in the academic enterprise. That's a problem for a decade from now, but few administrators think ten weeks into the future, much less ten years. They'll still have a plentiful supply of humanities faculty, so at least that 10% of the university will be okay.