It takes 15 clicks to install an app from the web using the newly proposed Apple flow. Here's the journey:
1. Visit the website for the download link. Click on a unique deep link.
2. Encounter a warning about the unknown provider. Click "Learn More."
3. Navigate to an Apple support page for instructions.
4. Find the “allow installation” section in settings.
5. Encounter another warning screen.
6. Use Face ID to proceed.
7. Wonder where you were and go back to the browser.
8. Tap "Install" again for the app.
9. See a confirmation sheet; tap "Install."
10. Face another scare screen and confirm.
11. Use Face ID again.
12. Nothing seems to happen; you're back on the website.
13. Check your Home Screen and swipe to the last page.
14. A new icon appears, not marked with a "New" bubble.
15. Finally, launch the app.