> You've latched on that specific word and gone off.
No, I haven't. I'm not talking about style, but something deeper. What I'm talking about is something you don't even seem to realize exists in professional writing - which is why you keep thinking I'm misunderstanding you when I am not.
I've worked with professional writers, and nothing in the LLM space even comes close to them. It's not a matter of low quality vs high quality, or benchmarking, or style. It's simply an apples and oranges comparison.
The economics of LLMs for shortform copy will never make sense, because producing the words is the cheapest part of that process. They might become the best way for writers themselves to produce longform copy on the execution side, but they can't replace the writer's ability to work with the client to figure out exactly what they are trying to write, and why, and what a good result even looks like. And no, this isn't a prompting issue, or a UI issue, or a context window length issue, or anything like that.
Elsewhere in this thread someone mentioned how invaluable LLMs are for producing internal business copy. I could easily see these amateur writing tasks being replaced by LLMs. But the implication there isn't that LLMs are any good at writing, but that these tasks don't require good writing to begin with.