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Also your number one skill is communication. If you're not liked, your services are less valuable.

Number two skill is negotiating.

The technical stuff starts much further down the list.

Does it mean that UK companies are in need for likeable people who are good at negotiating rather than have good technical skills?

Without a doubt, most people I know in this business optimize for networking and communication. The actual coding is done by eastern europeans and indians. Technical knowledge is more commodifiable than relations.

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