Nvidia burnt quite a lot of goodwill with the 40xx series cards and pricing.

Melting connectors, obscene pricing, marginal performance increase, zero availability; then when hardly any of that was addressed, Ti versions release which are equally expensive, and equally lacklustre. Combine that with patchy support for frame generation and 30xx series cards still going really strong, and you’ve got not a lot of incentive to upgrade.

I think dollars was the right figure to defeat my point. My thought was that they would be impossible for their more datacenter type competition to beat, because their R&D budget came from a much larger gaming segment. But, if they are around the same size, or the data center type users actually pay more, it is a level playing field.

I’m sure they don’t mind having both revenue streams of course! But on the other hand, they have to serve two sets of interests.