In the recent years I’ve been shopping around a news subscription, trying to avoid clickbait and thought bubbles. I don’t think I understand their target audience, even after reading the entire interview.
FT is, IMHO, the most intellectually sophisticated daily newspaper in the world, ahead of the NYT. FT columnists are just about the only ones I see anywhere that have intellectual honesty and also sophistication that makes them worth reading. (In other publications, IMHO opinion columns of every political stripe are an exercise in spinning news to favor their 'constituency', and are transparently misleading to someone who is otherwise well-informed.)
Edit-
> It’s been owned by the Japanese company Nikkei, Inc. — an employee-owned company that publishes The Nikkei newspaper — since 2015.
Okay that makes sense now, haha.
Nikkei is employee-owned?! I need to look into this more!
It's a Kabushiki gaisha (株式会社).
They aren't "employee-owned" in the progressive western sense (that's actually a "Cooperative") - it's just a joint stock company similar to McKinsey where employees can partake in limited profit sharing.
Sir Desmond Glazebrook : Never do.
Sir Humphrey Appleby : Well, you're a banker. Surely you read the Financial Times?
Sir Desmond Glazebrook : Can't understand it. Full of economic theory.
Sir Humphrey Appleby : Why do you buy it?
Sir Desmond Glazebrook : Oh, you know, it's part of the uniform. Took me 30 years to understand Keynes' economics. Then when I'd just cottoned on, everyone started getting hooked on these new monetarist ideas, you know, "I Want To Be Free" by Milton Shulman.
Sir Humphrey Appleby : Milton Friedman.
Sir Desmond Glazebrook : Why are they all called Milton? Anyway, I've only got as far as Milton Keynes.
Sir Humphrey Appleby : Maynard Keynes.
Sir Desmond Glazebrook : I'm sure there's a Milton Keynes.
Sir Humphrey Appleby : Yes, there is, but it's...
[Humphrey gives up]
And don‘t forget:
Sir Humphrey : The only way to understand the Press is to remember that they pander to their readers' prejudices.
Jim Hacker : Don't tell me about the Press. I know exactly who reads the papers. The Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by the people who actually do run the country; The Daily Mail is read by the wives of the people who run the country; The Financial Times is read by people who own the country; The Morning Star is read by people who think the country ought to be run by another country; and The Daily Telegraph is read by people who think it is.
Sir Humphrey : Oh, and Prime Minister, what about the people who read The Sun?
Bernard Woolley : Sun readers don't care who runs the country as long as she's got big tits.
I‘ve watched the series, and had no idea there‘s a city of that name!
How… why does it look like a given name and family name?
Milton is a contraction of Middleton & Keynes was from the Norman de Cahaines family. There are a few other X Keynes dotted around the UK, all presumably on lands gifted to the de Cahaines family after the Norman conquest.
They also really care about their Arts with a capital A reporting.
If you want a more eclectic approach to financial reporting, the FTAlphaville blog at ft.com/alphaville is free (registration signup required) & often well worth reading whether you read the main paper or not.
Check out Tangle — it's really good for this purpose.