About as many times as we make powerful people apologise in public, especially when they're not really feeling guilty. And it's not always in that form, sometimes it's closer to Clinton's "mistakes were made". While most non-apologies are pretty standard, there is some variation and innovation.
It's not a joke by itself, it's joking of a kind with those bully makes while tormenting their victim in other ways.
That statement almost makes it sound as if those were the only two options for presentations.
It almost seems like that even if someone were not feeling guilty, the logical thing would be to pretend like you are and submit a real apology. I find it hard to believe that folks who are already so good at stretching the truth to their own benefit like politicans would somehow let their personal ego and pride get in the way of them making a fake "real" apology if that would benefit them the most. It seems to me that there is some underlying calculus that all these actors have made that issuing a bogus one has a better net effect that a real one. I suppose I should be thankful that if this is the case then at least we are going to be able to tell the bullshitters from the honest people, since only the honest ones will be making genuine apologies despite their potential for harm.
I'm sure a lot of the 'real' apologies you hear are exactly of that nature. But ego and pride don't get checked at the door when someone enters politics - far from it. Not many politicians have the discipline to be perfect PR machines at all times. Many of them seem to oscillate between politically optimized and natural states.
"It seems to me that there is some underlying calculus that all these actors have made that issuing a bogus one has a better net effect that a real one."
If we're talking about actual politicians rather than corporate spokespeople then there's always the possibility of a little dog-whistling going on. If you trot out the standard pro forma apology then most of the people are somewhat aggrieved and those who actually liked or agreed with your original statement or action can say that the apology is just PR and you don't really mean it. I can't see that happening much outside of actual politics.
"I suppose I should be thankful that if this is the case then at least we are going to be able to tell the bullshitters from the honest people, since only the honest ones will be making genuine apologies despite their potential for harm."
I don't think it's a reliable guide for the reason I stated at the top.
This is the reason why I think non-apologies are a genuinely advantageous long-term strategy, especially for men in position of power. I don't believe it to be an entirely concious strategy resulting from some cold calculation but it seems common among leaders, from soccer team captains to presidents. Maybe some alpha/beta atavism.
That is not to say that it's optimal. Throwing a sincere apology every once in a while, especially when it's sincere, may work well.
That phrase far predates Clinton, probably Nixon or earlier was the first I heard it attributed. There is also a great book by that title (Mistakes were made, but not by me) that talks about the psychological drive to quell dissonance and how it can lead to absurd scenarios.
I think you owe the Clintons an apology.