Google is literally getting a cut of these scams through their ad revenue. Google should be responsible for preventing scams being able to buy their way to the top of the search results.
People are getting all worked up about ridiculous antitrust stuff, while everybody is ignoring that Google and Meta are making billions of dollars of profits from outright organised criminal activity, which these frauds and scams are.
Do no evil, but how about earning money from evil doers?
I regularly see scams on YouTube, e.g. an advert showing a video of Elon Musk explaining how he's going to give money away. Unambiguously a scam. I report the adverts, they are fine, according to Google. https://twitter.com/adrianmsmith/status/1727623865952514493