I'm not a daily active user of either service but what I've noticed is how Instagram has started injecting way more "suggested" content into my feed than it used to, really making it similar to TikTok's feed.

I'd say Instagram's algorithm is a few steps behind TikTok when it comes to really nailing what kind of things I want to watch, but Instagram has the added advantage of being somewhere I keep track of friends and family, so I get a much more "personal" feed of people I'm close to.

Both are time vacuums if I'm not careful though. If I have either app on my phone, I routinely fall into the trap of the infinite scroll. Instagram has definitely done a better job of keeping me scrolling longer than it used to. Best (for me) to just keep them off my devices and check in every so often when I want to catch up a bit.

YouTube's little "shorts" feed on the other hand though, that is the wild west, never know what you're gonna be shown.