Thanks so much. These are fantastic questions. It’s not easy for us to answer these questions since our Google Analytics & Google Tag Manager aren’t set up to track metrics at a granular level. The agency has a dashboard for us but it doesn’t really answer any of the questions.
Ballpark, our digital marketing cost is over 50% of the revenue and it’s not sustainable. But we’re in the early days so was wondering if we were too impatient.
Like you mentioned, setting up Google Analytics properly and monitoring results would be a good start. Appreciate your pointers. I’m still curious though. You mentioned good SEO people should be able to show us the results. Do SEO agencies usually set up GA for their clients at this detailed level? Or does that fall on us, the client?