An IETF standard is only one of the ways to get an entry into the IANA registry.
https://datatracker.ietf.org/doc/html/rfc8615#section-3.1
> Well-known URIs can be registered by third parties (including the expert(s)), if the expert(s) determine that an unregistered well-known URI is widely deployed and not likely to be registered in a timely manner otherwise. Such registrations still are subject to the requirements defined, including the need to reference a specification.
So if some non-IETF protocol starts using a .well-known path, it can get added to the IANA registry even if the protocol authors themselves don’t register it.