Red was a revolution when it came out in 2007, offering 4K for under $20K! When I heard the announcement of its development I wondered how a guy who made sunglasses was going to pull it off.
Yeah I thought it was a scam. To be fair some of the most ridiculous things they announced when they put up the website, like the IMAX camera with a sensor that would basically take a wafer end to end to cut, didn't come out.