Apple is just acting increasingly stupid. There's no word for it.
They have not changed one bit. This was always apple, behavior which everyone who purchased their status symbol focused products at insane markups supported.
But this is just asking for trouble without any real benefit.
Maybe they want the fight, I guess. But it's a dumb fight.
I’m deeply ingrained in the Apple ecosystem and feel thoroughly unabused right now. But I’m in the US and only watching this play out with mild amusement and schadenfreude at Tim Epic continuing to give and get the middle finger from Apple.