Apple bent over pretty hard to stay in China [1] and they'll do the same for EU.
Because if they don't, the network effects of an entire important continent without Apple's strong presence would be devastating long-term.
[1]:
- "Apple tells suppliers to use 'Taiwan, China' or 'Chinese Taipei' to appease Beijing" https://www.theregister.com/2022/08/05/apple_warns_suppliers...
- "The problem with canceling Jon Stewart: Apple bowed to Chinese government censorship" https://www.usatoday.com/story/opinion/voices/2023/10/26/jon...
- "Apple pulls Taiwanese flag emoji from iPhones in Hong Kong" https://www.latimes.com/business/story/2019-10-08/apple-taiw...