> They are a convenience product at best and a predatory lending mechanism at worst
> just don't use credit cards
> Why do we need yet more government intervention to solve this?
I guess I'm a bit confused about your position here - you note that it's predatory, and then you continue on as if it's an easy choice: maybe we disagree on what predatory means?
I can't recall a single class in school or anywhere else that taught me about the dangers of credit cards and debt that grows cumulatively. Yet credit cards are aggressively marketed like candy through the mail and every time I shop at a big box store or even online. Not to mention other kinds of debt like student loans, car loans, mortgages, etc.
A lot of people don't even begin to understand the things they need to be aware of to make a truly informed decision to take on debt: compounding interest, amortization schedules, inflation, their budget and runway in case their income stops, etc. They do not do some quick back of the napkin math on how much extra they'll be paying during the lifetime of the loan, and whether that extra cost is worth it. And credit card companies are fully aware of this, and leverage it for maximum benefit of course. They jump at you at the situation where you're least likely to stop and think: you're spending a surprise 1000 bucks to replace your busted heater which is really gonna eat into your food and gas money - wouldn't it be great if we gave you 100 dollars off of that right now? Just sign up for a store card, it takes 2 minutes! Also, the minimum payment will be so low! That'd be the "predatory" part.
Just "choose to live without them" is not effective if you're both underinformed and poor, AND companies are incentivized to push debt on you. Heck - when I was a (supposedly educated) college student, I was hit by an overdraft fee: I bought some lunch, and later a snack from the vending machine. And I paid 20 + 20 dollars in fees for the privilege of 2 transactions totaling about 7 dollars. It made no sense to me: how could you spend money that you didn't have in your account? It just wasn't a thing in my home country. Should I have known better and read 15 pages of small print? Yes. Did I? No. When I called, the bank said I should be happy they've opted me in to this "service". If I had known, I would have just not made those purchases. I also ran into trouble trying to opt out. Predatory.
How do you propose we bridge a massive gap in financial literacy when we as a society are struggling with basic literacy and financial stability? I don't mean like 20 years in the future ("better financial education" which is the same as "hopes and prayers"), I mean right now. So that leaves us with not much other than regulation.
What this rule cuts down on surprise fees, which isn't nearly a complete fix. But it's an okay incremental improvement: it's one less thing to watch out for. Either offer a simpler, easier to understand financial product, or don't. There's no god given right to a profitable business, especially when it's not based on a mutually beneficial transaction.