> The subscription tier, Target Circle 360, will include unlimited free same-day delivery for orders over $35 in as little as one hour with no delivery fees and two free-day shipping, along with other perks.
$49/year for 1-hour delivery from Target sounds pretty good. One huge advantage for ordering from Target is avoiding the multitude of 3rd party sellers and commingling of inventory on Amazon.
However, just like there's subscription fatigue for Netflix / Disney+ / Paramount / ..., there's going to be the same thing for this / Amazon Prime / Walmart+ / etc.