This article feels fairly naive to me. One possibility is that the EU is doing what is written on the tin and executives and companies are foolishly misunderstanding.
Another possibility is that reality is more nuanced and that executives are playing edge cases where profitable, like they do in other countries and jurisdictions.
Instead of seeing the EU (or any other system) explicitly as what is described in founding documents or official meetings, there is another perspective.
https://en.m.wikipedia.org/wiki/The_purpose_of_a_system_is_w...